thenational.scot

thenational.scot is SSL secured

Free website and domain report on thenational.scot

Last Updated: 28th June, 2021
Overview

Snoop Summary for thenational.scot

This is a free and comprehensive report about thenational.scot. The domain thenational.scot is currently hosted on a server located in United Kingdom with the IP address 93.174.10.104, where GBP is the local currency and the local language is English. Thenational.scot has the potential to be earning an estimated $12 USD per day from advertising revenue. If thenational.scot was to be sold it would possibly be worth $9,031 USD (based on the daily revenue potential of the website over a 24 month period). Thenational.scot receives an estimated 4,336 unique visitors every day - a large amount of traffic! This report was last updated 28th June, 2021.

About thenational.scot

Site Preview: thenational.scot thenational.scot
Title: The National - Scottish News, Sport, Politics and more
Description: The National - Scottish News, Sport, Politics and more
Keywords:
Popular Terms: andrew neil, the national scotland, the national, dragon banner, ncuti gatwa, kevin guthrie, david knopfler, juan carlos, jenna reid, thenational
Fav Icon:
Tags and Categories: marketing, merchandising, news, popular
Age:
Domain Created:
Domain Updated:
Domain Expires:
Review

Snoop Score

2/5

Valuation

$9,031 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 142,615
Alexa Reach:
SEMrush Rank (US): 264,057 (View worldwide rankings)
SEMrush Authority Score: 64
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 47,365 0
Traffic: 5,177 0
Cost: $959 USD $0 USD

Alexa Graphs

Rank (12 Month Period)
Alexa Rank Graph for thenational.scot
Search (12 Month Period)
Alexa Search Graph for thenational.scot
Traffic

Visitors

Daily Visitors (Unique): 4,336
Monthly Visitors (Unique): 131,974
Yearly Visitors (Unique): 1,582,640
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $12 USD
Monthly Revenue: $376 USD
Yearly Revenue: $4,511 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 932,232
Referring Domains: 9,798
Referring IPs: 10,702
Thenational.scot has 932,232 backlinks according to SEMrush. 91% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve thenational.scot's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of thenational.scot's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: http://stophs2.org/
Target: https://www.thenational.scot/news/18243628.hs2-spanish-firm-hopes-manufacture-trains-scottish-site/

2
Source: https://feed.meltwater.com/gyda/outputs/xml/html/32/4/21061.html
Target: https://www.thenational.scot/news/18295782.scots-research-shows-cancer-drills-cells/

3
Source: https://feed.meltwater.com/gyda/outputs/xml/html/32/4/21061.html
Target: https://www.thenational.scot/news/18295782.scots-research-shows-cancer-drills-cells/

4
Source: https://mainlymacro.blogspot.com/
Target: https://www.thenational.scot/news/18249489.brexiteer-blasts-immigration-plans-catastrophic-fishing-industry/

5
Source: https://nuclear-news.net/
Target: https://www.thenational.scot/politics/18295704.lied-past-dumping-nuclear-waste/

Top Ranking Keywords (US)

1
Keyword: andrew neil
Ranked Page: https://www.thenational.scot/news/18379466.andrew-neil-attacks-national-gets-facts-wrong/

2
Keyword: the national scotland
Ranked Page: https://www.thenational.scot/

3
Keyword: the national
Ranked Page: https://www.thenational.scot/

4
Keyword: dragon banner
Ranked Page: https://www.thenational.scot/news/17262475.raising-the-dragon-outlaw-king-accuracy-under-the-microscope/

5
Keyword: ncuti gatwa
Ranked Page: https://www.thenational.scot/news/18184746.sex-education-ncuti-gatwa-role-hit-netflix-series/

Domain Analysis

Value Length
Domain: thenational.scot 16
Domain Name: thenational 11
Extension (TLD): scot 4

Page Speed Analysis

Average Load Time: 3.44 seconds
Load Time Comparison: Faster than 19% of sites

PageSpeed Insights

Avg. (All Categories) 61
Performance 35
Accessibility 77
Best Practices 67
SEO 83
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.thenational.scot/
Updated: 1st June, 2021

2.02 seconds
First Contentful Paint (FCP)
46%
42%
12%

0.01 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on desktop
35

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thenational.scot. This includes details about optimizing page load times which can result in a better user experience.

Other

Estimated Input Latency — 40 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive thenational.scot as laggy when the latency is higher than 0.05 seconds.
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1228.266
9.655
1241.108
5.132
1570.339
38.084
1612.561
17.511
1801.433
206.2
2007.657
33.67
2048.909
5.874
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24.03
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108.217
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73.952
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13.821
2350.951
74.588
2425.577
30.781
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39.277
2521.515
33.863
2555.699
20.831
2579.092
98.463
2677.65
12.018
2691.334
26.543
2718.019
5.814
2728.498
22.324
2754.33
8.963
2764.273
19.514
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8.007
2806.143
19.067
2830.355
5.584
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2846.527
36.099
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24.592
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2931.778
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2949.142
25.932
2980.14
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3001.362
46.287
3047.663
7.533
3058.184
10.641
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3092.059
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3103.024
26.952
3134.468
5.285
3161.58
48.183
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30.338
3253.291
13.525
3271.318
30.034
3301.923
12.828
3316.588
67.361
3391.925
5.827
3406.794
8.316
3440.205
20.843
3464.692
12.546
3488.923
21.616
3516.339
5.215
3531.075
14.61
3551.85
8.039
3585.536
6.111
3595.032
5.752
3628.321
5.022
3650.669
16.403
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5.765
3685.188
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3721.815
17.697
3739.625
6.941
3760.972
11.335
3785.026
5.696
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5.928
3796.842
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3804.045
6.073
3812.485
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3819.978
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3833.941
5.603
3844.252
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3861.918
7.6
3877.476
5.457
3884.34
24.263
3910.834
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3924.742
16.911
3951.7
5.644
3957.553
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3966.854
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3975.776
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5.421
3994.833
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11.266
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330.445
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6.581
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 95 KiB
Time to Interactive can be slowed down by resources on the page. Thenational.scot should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/responsive-static/images/love-local.png
96911
96911
Minify CSS — Potential savings of 31 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thenational.scot should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/responsive-static/build/css/frontend/national-style-national_blue.css?r=oqNN82Hv
146321
32192
Efficiently encode images — Potential savings of 33 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/images/9973094/
54322
34207
Enable text compression — Potential savings of 4 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.js
6482
3862
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 550 ms
Keep the server response time for the main document short because all other requests depend on it.
URL Time Spent (Ms)
https://www.thenational.scot/
549.087
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thenational.scot should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles — Potential savings of 16 KiB
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Source Transfer Size (Bytes) Potential Savings (Bytes)
node_modules/regenerator-runtime
9929
node_modules/core-js
6563
Avoid serving legacy JavaScript to modern browsers — Potential savings of 94 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn More
URL Potential Savings (Bytes)
https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js
13009
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
11230
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
10212
https://apis.google.com/js/platform.js
8904
https://static.criteo.net/js/ld/publishertag.prebid.js
8765
https://tpc.googlesyndication.com/simgad/8199811887536872459
7959
https://cdn.parsely.com/keys/thenational.scot/p.js
7251
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
6710
https://widget.perfectmarket.com/newsquestuk-network/pmk-202010011.6.js
5651
https://static.adsafeprotected.com/sca.17.5.5.js
5331
https://www.thenational.scot/resources/responsive-static/build/js/newsletters.js?cb=oqNN82Hv
5322
https://c.amazon-adsystem.com/aax2/apstag.js
5313
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js
63
https://assets.adobedtm.com/499440d21de9/54b957ecfb7e/launch-98090dfa3d73.min.js
54
https://js.hs-banner.com/8901812.js
43
https://ec-ns.sascdn.com/diff/rtb/csync/consent-string.min.js
43
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
35
Preload Largest Contentful Paint image
Preload the image used by the LCP element in order to improve your LCP time.
URL Potential Savings (Ms)
https://www.thenational.scot/resources/images/12659826.jpg?htype=0&type=mc3
0

Diagnostics

Avoid chaining critical requests — 27 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thenational.scot should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 36 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
2451.315
0.105
ltpq
Measure
2451.535
0.05
tbl_ic
Mark
1976.007
tbl_inflate_start
Mark
2410.785
tbl_inflate_end
Mark
2426.83
loadStarteventUtils
Mark
2451.325
loadEndeventUtils
Mark
2451.429
loadStartpixelQueue
Mark
2451.54
loadEndpixelQueue
Mark
2451.593
gpt-tag-load
Mark
3153.78
gpt-first-ad-request
Mark
4300.012
gpt-first-ad-render
Mark
5299.935
is
Mark
5915.894
dr
Mark
5917.727
ol
Mark
5917.903
visible
Mark
5928.841
ofv
Mark
5928.887
mbv
Mark
5940.809
e_is
Mark
5940.978
is
Mark
5957.87
dr
Mark
5959.563
ol
Mark
5959.7
visible
Mark
5969.972
ofv
Mark
5970.017
mbv
Mark
5980.515
e_is
Mark
5980.679
is
Mark
6004.53
dr
Mark
6006.051
ol
Mark
6006.186
visible
Mark
6016.345
ofv
Mark
6016.389
mbv
Mark
6026.199
e_is
Mark
6026.372
pc
Mark
6155.853
pc
Mark
6156.469
pc
Mark
6253.453
Keep request counts low and transfer sizes small — 596 requests • 8,755 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
596
8965459
Image
153
4894237
Script
125
2928908
Font
20
377264
Other
223
286263
Document
49
264778
Stylesheet
26
214009
Media
0
0
Third-party
552
5316887
Minimize third-party usage — Third-party code blocked the main thread for 60 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
291852
36.692
79424
17.088
136985
10.206
2366515
0
500899
0
325731
0
282607
0
157331
0
137294
0
135820
0
98350
0
69649
0
68411
0
56016
0
47335
0
45158
0
44626
0
34167
0
33761
0
30883
0
27781
0
26219
0
25618
0
21479
0
20199
0
18886
0
18384
0
18022
0
13388
0
12953
0
11522
0
7967
0
7182
0
7140
0
6676
0
5781
0
4852
0
4734
0
3849
0
3551
0
3213
0
3146
0
3056
0
2120
0
1759
0
1740
0
1697
0
1643
0
1621
0
1591
0
1551
0
1547
0
1428
0
1381
0
1348
0
1347
0
1198
0
1188
0
1173
0
1163
0
1042
0
989
0
973
0
930
0
874
0
839
0
828
0
783
0
752
0
662
0
641
0
517
0
485
0
377
0
88
0
0
0
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required.
Largest Contentful Paint element — 1 element found
This is the largest contentful element painted within the viewport. Learn More
Element
img
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 10 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay.
URL Start Time (Ms) Duration (Ms)
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
2452.0020503998
206
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
5748.0020503998
165
https://static.adsafeprotected.com/sca.17.5.5.js
10567.0020504
89
https://assets.adobedtm.com/499440d21de9/54b957ecfb7e/launch-98090dfa3d73.min.js
2682.0020503998
75
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js
5415.0020503998
74
https://rtb.gumgum.com/usersync?b=rth&i=hjLj1LB0zv4cHSj8KQtT&pi=gumgum&tc=1
4867.0020503998
72
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
4017.0020503998
67
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
706
57
https://www.thenational.scot/
632
54
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
13357.0020504
53
Avoid non-composited animations — 6 animated elements found
Animations which are not composited can be janky and increase CLS.
Element Name

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly.

Metrics

Cumulative Layout Shift — 0.224
Cumulative Layout Shift measures the movement of visible elements within the viewport.
View Data

Other

Max Potential First Input Delay — 210 ms
Users could experience a delay when interacting with the page.

Opportunities

Properly size images — Potential savings of 252 KiB
Images can slow down the page's load time. Thenational.scot should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/images/12658537.jpg?htype=0&type=mc3
53662
51228
https://www.thenational.scot/resources/images/12656664.jpg?htype=0&type=mc3
59933
44865
https://www.thenational.scot/resources/images/12660085.jpg?htype=0&type=mc3
43560
41584
https://www.thenational.scot/resources/images/12660254.jpg?htype=0&type=mc3
53046
39710
https://www.thenational.scot/resources/images/12039072.jpg?htype=0&type=mc3
33571
32048
https://www.thenational.scot/resources/images/12659821.jpg?htype=0&type=mc3
38111
28529
https://www.thenational.scot/resources/images/12660021.jpg?htype=0&type=mc3
21178
20217
Minify JavaScript — Potential savings of 138 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thenational.scot should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
152630
54046
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
127649
41682
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
147499
26045
https://www.thenational.scot/resources/responsive-static/build/js/newsletters.js?cb=oqNN82Hv
34151
10911
https://pixel.adsafeprotected.com/jload?anId=931298&campId=280x130&pubId=780508710&chanId=299639670&placementId=2826862230&pubCreative=114194384190&pubOrder=338610510&custom=high_vis&custom2=yes&cb=379211997
14795
2842
https://pixel.adsafeprotected.com/jload?anId=931298&campId=728x90&pubId=2726756790&chanId=299639670&placementId=5697006686&pubCreative=138349959414&pubOrder=2196592305&custom=top_leaderboard&custom2=yes&cb=344754571
14676
2819
https://pixel.adsafeprotected.com/jload?anId=931298&campId=300x250&pubId=2726756790&chanId=299639670&placementId=5697006686&pubCreative=138349932665&pubOrder=2196592305&custom=premium_mpu&custom2=yes&cb=1804816520
14673
2818
Remove unused CSS — Potential savings of 150 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thenational.scot should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/responsive-static/build/css/frontend/national-style-national_blue.css?r=oqNN82Hv
146321
140073
https://use.fontawesome.com/releases/v5.6.3/css/all.css
13723
13648
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Thenational.scot should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://thenational.scot/
190
http://www.thenational.scot/
190
https://www.thenational.scot/
0

Diagnostics

Reduce JavaScript execution time — 2.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.thenational.scot/
666.209
148.836
10.31
Unattributable
518.93499999998
18.731
0.138
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
514.071
369.316
24.827
https://cdn.ampproject.org/rtv/012104130153000/amp4ads-v0.mjs
340.356
236.694
13.838
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
282.276
207.898
22.696
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
192.983
153.922
5.672
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021052401.js?31061298
163.849
98.216
9.814
https://tpc.googlesyndication.com/sodar/sodar2/222/runner.html
154.839
145.486
2.037
https://cdn.tinypass.com/api/tinypass.min.js
142.695
112.585
6.004
https://www.googletagservices.com/activeview/js/current/osd.js
130.545
107.813
2.966
https://pixel.adsafeprotected.com/jload?anId=931298&campId=280x130&pubId=780508710&chanId=299639670&placementId=2826862230&pubCreative=114194384190&pubOrder=338610510&custom=high_vis&custom2=yes&cb=379211997
130.116
104.13
1.939
https://cdn.cxense.com/cx.js
117.093
81.591000000001
2.152
https://static.adsafeprotected.com/sca.17.5.5.js
116.831
107.447
3.823
https://assets.adobedtm.com/499440d21de9/54b957ecfb7e/launch-98090dfa3d73.min.js
114.054
106.267
5.265
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
108.784
31.164
13.672
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
90.426
68.184
15.736
https://widget.perfectmarket.com/newsquestuk-network/pmk-202010011.6.js
79.214
75.895
1.872
https://rtb.gumgum.com/usersync?b=rth&i=hjLj1LB0zv4cHSj8KQtT&pi=gumgum&tc=1
73.133
1.548
0.954
https://static.adsafeprotected.com/main.gr.19.8.205.js
62.345
46.204
8.419
https://pixel.adsafeprotected.com/jload?anId=931298&campId=300x250&pubId=2726756790&chanId=299639670&placementId=5697006686&pubCreative=138349932665&pubOrder=2196592305&custom=premium_mpu&custom2=yes&cb=1804816520
62.24
58.66
1.991
https://pixel.adsafeprotected.com/jload?anId=931298&campId=728x90&pubId=2726756790&chanId=299639670&placementId=5697006686&pubCreative=138349959414&pubOrder=2196592305&custom=top_leaderboard&custom2=yes&cb=344754571
60.808
57.332
1.844
https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js
59.801
48.826
2.836

Metrics

First Contentful Paint — 1.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 5.4 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted.
Time to Interactive — 10.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 380 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 7.6 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 1.6 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,020 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thenational.scot should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.thenational.scot/resources/responsive-static/build/css/frontend/national-style-national_blue.css?r=oqNN82Hv
146321
560
https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600,400italic,600italic,700,700italic,300,300italic|Fira+Sans:400,500,600,700|Roboto:300,400,500,700|Noto+Serif:300,400,500,700|Open+Sans:300,400,500,600,700
2763
230
https://use.fontawesome.com/releases/v5.6.3/css/all.css
13723
270
https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js
34141
390
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
127649
240
https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js
44933
430
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js
2168
230
https://pagead2.googlesyndication.com/pagead/imgad?id=CICAgKDLqv_TbRABGAEoATIIgOw1LHg7xnFAt-_HogU
753
230
https://cdn.jsdelivr.net/npm/intersection-observer@0.12.0/intersection-observer.min.js
4014
230
Remove unused JavaScript — Potential savings of 836 KiB
Remove unused JavaScript to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://plugin.mediavoice.com/plugin.js
137294
103792
https://platform.twitter.com/widgets/widget_iframe.06c6ee58c3810956b7509218508c7b56.html?origin=https%3A%2F%2Fwww.thenational.scot
105777
102149
https://cdn.taboola.com/libtrc/impl.20210531-8-RELEASE.js
116349
94858
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
147500
91942
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
152630
83554
https://cdn.tinypass.com/api/tinypass.min.js
131160
65799
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
127649
49262
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021052401.js?31061298
111594
45639
https://connect.facebook.net/en_US/all.js?hash=6bda090079dbbaca9ce18d5bf00900ef&ua=modern_es6
66987
43677
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
90703
38407
https://a02342.thenational.scot/Notice.d9cba.js
50354
33349
https://cdn.ampproject.org/rtv/012104130153000/amp4ads-v0.mjs
56786
31834
https://ads.pubmatic.com/AdServer/js/showad.js
43667
26539
https://static.adsafeprotected.com/main.gr.19.8.205.js
59403
24076
https://cdn.cxense.com/cx.js
27788
20734
Serve images in next-gen formats — Potential savings of 2,176 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.thenational.scot/resources/images/12356664/
1911530
1873342
https://www.thenational.scot/resources/images/12625825/
238509
224013
https://www.thenational.scot/resources/responsive-static/images/love-local.png
96911
73613
https://www.thenational.scot/resources/images/9973094/
54322
45602
https://tpc.googlesyndication.com/simgad/6108691145162758973/downsize_200k_v1
49660
11884
Use video formats for animated content — Potential savings of 1,222 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/9624295946082320519
952258
695148
https://tpc.googlesyndication.com/simgad/2231382403865908936
782801
555789

Diagnostics

Avoid enormous network payloads — Total size was 8,755 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.thenational.scot/resources/images/12356664/
1911889
https://tpc.googlesyndication.com/simgad/9624295946082320519
952894
https://tpc.googlesyndication.com/simgad/2231382403865908936
783425
https://www.thenational.scot/resources/images/12625825/
238871
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
152630
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
147500
https://buy.tinypass.com/_sam/H4sIAAAAAAAAAD3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=12.206.0
147499
https://www.thenational.scot/resources/responsive-static/build/css/frontend/national-style-national_blue.css?r=oqNN82Hv
146321
https://plugin.mediavoice.com/plugin.js
137294
https://cdn.tinypass.com/api/tinypass.min.js
131160
Serve static assets with an efficient cache policy — 121 resources found
Thenational.scot can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://a02342.thenational.scot/Notice.d9cba.js
0
50354
https://tags.crwdcntrl.net/c/4821/cc.js?ns=_cc4821
0
13691
https://cdn.exelator.com/build/static.min.js
0
8057
https://a02342.thenational.scot/Notice.93e4c.css
0
5666
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=56287630&p=0&s=0&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
2817
https://a02342.thenational.scot/polyfills.01247.js
0
2425
https://image6.pubmatic.com/AdServer/PugMaster?sec=1&async=1&kdntuid=1&rnd=69735869&p=156011&s=165626&a=0&ptask=ALL&np=0&fp=0&mpc=0&spug=1&coppa=0&gdpr=0&gdpr_consent=&us_privacy=
0
2330
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js
0
2168
https://sb.scorecardresearch.com/beacon.js
0
1952
https://mwzeom.zeotap.com/mw?google_gid=CAESEJdHbcrscddb4ZE4svcQBy4&google_cver=1&zpartnerid=1&env=mWeb&eventType=map&id_mid_4=3fd0ccea-1ab8-4b9f-4cac-08b2d2121ecc&reqId=c6e5002b-e91c-40e0-584e-86531122985e&zcluid=80a546de3a1eddcc&zdid=1332
0
714
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Avoid an excessive DOM size — 1,732 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1732
Maximum DOM Depth
i
17
Maximum Child Elements
60
Minimize main-thread work — 5.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3037.7770000001
Other
1019.191
Style & Layout
545.533
Script Parsing & Compilation
335.829
Parse HTML & CSS
210.133
Rendering
190.121
Garbage Collection
180.114
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/robotoslab/v13/BngMUXZYTXPIvIBgJJSb6ufN5qWr4xCC.woff2
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4.3019999866374
https://www.thenational.scot/resources/responsive-static/fonts/fontello/font/fontello.woff2?70087467
169.27800001577
https://use.fontawesome.com/releases/v5.6.3/webfonts/fa-solid-900.woff2
14.540999982273
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3.379000001587
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2.4979999870993
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108.38099999819
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4.7799999883864
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3.0689999985043
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3.2300000020768
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3.3049999910872
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2.9160000267439
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2.7399999962654
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Set an explicit width and height on image elements to reduce layout shifts and improve CLS.
URL Failing Elements
https://www.thenational.scot/resources/images/sitelogo/?r=oqNN82Hv
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img
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img
https://www.thenational.scot/resources/images/12660254.jpg?htype=0&type=mc3
img
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img
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img
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img
https://www.thenational.scot/resources/images/12039072.jpg?htype=0&type=mc3
img
https://www.thenational.scot/resources/images/12660021.jpg?htype=0&type=mc3
img
https://www.thenational.scot/resources/images/7287011.png?type=mc1&htype=
https://www.thenational.scot/resources/static/nile/img/adchoices_icon.png/
img
img
img
77

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thenational.scot. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
All focusable elements must have a unique `id` to ensure that they're visible to assistive technologies.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
Assistive technologies, like screen readers, work inconsistently when `aria-hidden="true"` is set on the document ``.
`[aria-hidden="true"]` elements do not contain focusable descendents
Focusable descendents within an `aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. [.
ARIA input fields have accessible names
When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
ARIA `meter` elements have accessible names
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
ARIA `progressbar` elements have accessible names
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
When a toggle field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
ARIA `tooltip` elements have accessible names
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
ARIA `treeitem` elements have accessible names
When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
The value of an ARIA ID must be unique to prevent other instances from being overlooked by assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Form fields with multiple labels can be confusingly announced by assistive technologies like screen readers which use either the first, the last, or all of the labels.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thenational.scot may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies.
Failing Elements
h4
h4

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements
List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thenational.scot should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
Image natural dimensions should be proportional to the display size and the pixel ratio to maximize image clarity.
Fonts with `font-display: optional` are preloaded
Preload `optional` fonts so first-time visitors may use them.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
A character encoding declaration is required. It can be done with a `<meta>` tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
4.3.1
jQuery
1.11.1
core-js
core-js-global@3.6.5; core-js-global@3.6.1; core-js-global@3.6.5; core-js-global@3.6.5; core-js-pure@3.6.4
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://thenational.scot/
Allowed
http://www.thenational.scot/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Consider using the `pagehide` or `visibilitychange` events instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_TIMED_OUT
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 404 (Not Found)
Failed to load resource: the server responded with a status of 500 (Internal Server Error)
TypeError: Cannot read property 'consents' of undefined at https://www.thenational.scot/:228:39 at t.getTCData [as callback] (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:150525) at t.e.invokeCallback (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:30687) at t.respond (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:30080) at t.e (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:30552) at new t (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:29975) at e.apiCall (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:57404) at https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:57636 at Array.forEach (<anonymous>) at e.purgeQueuedCalls (https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js:1:57597)
Missing source maps for large first-party JavaScript
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits.
URL Map URL
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
https://www.thenational.scot/resources/shared/responsive-sync/synchronous.js.map
https://plugin.mediavoice.com/plugin.js
http://build.dev.polarmobile.com:8080/job/native-ads-plugin-build/1362/artifact/build/map/plugin.js.79e9e7622b9bda83ff5f.map
https://cdn.cxense.com/cx.js
https://cdn.cxense.com/cx.js.map
https://cdn.cxense.com/cx.cce.js
https://cdn.cxense.com/cx.cce.js.map
https://c.amazon-adsystem.com/aax2/apstag.js
https://c.amazon-adsystem.com/aax2/apstag.js.map
https://www.thenational.scot/resources/responsive-static/build/js/newsletters.js?cb=oqNN82Hv
https://www.thenational.scot/resources/responsive-static/build/js/newsletters.js.map
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js.map
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js
https://d2zv5rkii46miq.cloudfront.net/0/latest/cmp_shim.js.map
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js.map
https://cdn.jsdelivr.net/npm/intersection-observer@0.12.0/intersection-observer.min.js
https://cdn.jsdelivr.net/sm/959616ade03fc8e2027e38b75c8bcd0d90171746f2c9e5e1065264191ea5e6be.map
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thenational.scot. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenational.scot on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn More

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thenational.scot. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenational.scot on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
A maskable icon ensures that the image fills the entire shape without being letterboxed when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 57
Performance 5
Accessibility 77
Best Practices 67
SEO 86
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.thenational.scot/
Updated: 1st June, 2021

2.43 seconds
First Contentful Paint (FCP)
21%
63%
16%

0.07 seconds
First Input Delay (FID)
84%
13%
3%

Simulate loading on mobile
5

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thenational.scot. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Enable text compression — Potential savings of 64 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js
95786
62520
https://a02342.thenational.scot/index.html?message_id=443604&consentUUID=dba4fd16-9f69-4bf2-85b3-7c9bcace3343&requestUUID=c39925bf-088a-47c7-a3cb-ba89765ceb75&preload_message=true
4185
2568
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 190 ms
Keep the server response time for the main document short because all other requests depend on it.
URL Time Spent (Ms)
https://www.thenational.scot/
194.603
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thenational.scot should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles — Potential savings of 16 KiB
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Source Transfer Size (Bytes) Potential Savings (Bytes)
node_modules/regenerator-runtime
9929
node_modules/core-js
6563
Avoid serving legacy JavaScript to modern browsers — Potential savings of 84 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn More
URL Potential Savings (Bytes)
https://a02342.thenational.scot/wrapperMessagingWithoutDetection.js
13009
https://ads.rubiconproject.com/prebid/11022_Newsquest.js
11230
https://apis.google.com/js/platform.js
8904
https://static.criteo.net/js/ld/publishertag.prebid.js
8765
https://tpc.googlesyndication.com/simgad/8199811887536872459
8010
https://cdn.parsely.com/keys/thenational.scot/p.js
7251
https://www.thenational.scot/resources/responsive-static/build/js/homepage.js?cb=oqNN82Hv
6710
https://widget.perfectmarket.com/newsquestuk-network/pmk-202010011.6.js
5651
https://static.adsafeprotected.com/sca.17.5.5.js
5331
https://www.thenational.scot/resources/responsive-static/build/js/newsletters.js?cb=oqNN82Hv
5322
https://c.amazon-adsystem.com/aax2/apstag.js
5313
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js
63
https://assets.adobedtm.com/499440d21de9/54b957ecfb7e/launch-98090dfa3d73.min.js
54
https://js.hs-banner.com/8901812.js
43
https://ec-ns.sascdn.com/diff/rtb/csync/consent-string.min.js
43
https://www.thenational.scot/resources/shared/responsive-sync/?r=oqNN82Hv
35
Preload Largest Contentful Paint image
Preload the image used by the LCP element in order to improve your LCP time.
URL Potential Savings (Ms)
https://www.thenational.scot/resources/images/12659826.jpg?htype=0&type=mc3
0

Diagnostics

Avoid chaining critical requests — 26 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thenational.scot should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 44 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
lteu
Measure
1918.734
0.095
ltpq
Measure
1918.914
0.031
tbl_ic
Mark
1326.22
tbl_inflate_start
Mark
1707.059
tbl_inflate_end
Mark
1723.141
loadStarteventUtils
Mark
1918.749
loadEndeventUtils
Mark
1918.836
loadStartpixelQueue
Mark
1918.924
loadEndpixelQueue
Mark
1918.95
gpt-tag-load
Mark
2441.702
gpt-first-ad-request
Mark
3609.808
gpt-first-ad-render
Mark
4478.115
is
Mark
4888.786
dr
Mark
4890.417
ol
Mark
4890.529
visible
Mark
4902.19
ofv
Mark
4902.24
mbv
Mark
4913.532
e_is
Mark
4913.737
is
Mark
5135.82
dr
Mark
5137.281
ol
Mark
5137.421
visible
Mark
5147.795
ofv
Mark
5147.839
mbv
Mark
5158.455
e_is
Mark
5158.676
is
Mark
5172.738
dr
Mark
5174.536
ol
Mark
5174.66
visible
Mark
5184.55
ofv
Mark
5184.586
mbv
Mark
5195.192
e_is
Mark
5195.362
is
Mark
5208.868
dr
Mark
5210.38
ol
Mark
5210.471
visible
Mark
5219.923
ofv
Mark
5219.959
mbv
Mark
5229.037
e_is
Mark
5229.242
pc
Mark
5282.159
pc
Mark
5502.6
pc
Mark
5503.17
pc
Mark
5587.324
Keep request counts low and transfer sizes small — 679 requests • 5,500 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
679
5632285
Script
121
2638869
Image
193
1887300
Document
56
323158
Other
279
318769
Font
14
274535
Stylesheet
16
189654
Media
0
0
Third-party
645
4308832
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required.
Largest Contentful Paint element — 1 element found
This is the largest contentful element painted within the viewport. Learn More
Element
img
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay.
URL Start Time (Ms) Duration (Ms)
https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js
12092.00210762
805
https://static.adsafeprotected.com/sca.17.5.5.js
53265.00210762
803
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021052501.js?31061327
28575.00210762
449
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021052501.js?31061327
22602.00210762
424
https://assets.adobedtm.com/499440d21de9/54b957ecfb7e/launch-98090dfa3d73.min.js
12995.00210762
340
https://s.amazon-adsystem.com/ecm3?id=C0EDE6D6-923B-40D5-ADE7-02C22DA2BF08&ex=pubmatic.com
24987.00210762
338
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
52335.00210762
317
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Avoid non-composited animations — 6 animated elements found
Animations which are not composited can be janky and increase CLS.
Element Name

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly.

Other

Network Requests
Below is a list of network requests that were made during page load.
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